OAW 2014 visual identity
Ottawa Architecture Week 2014 Visual identity OAW is a week-long festival that welcomes the public and industry professionals to explore and discuss the culture of architecture, urbanism, and design in the city of Ottawa. Each annual edition is curated around a specific topic of architecture. The program features a variety of public events that include talks, exhibitions, installations, workshops, film screenings, tours, panels, and networking events. While celebrating the 26th anniversary, the executive team decided to refresh the event’s identity. The new concept establishes a recursive set of branding principles that allow adaptation in the future editions, while maintaining a robust and recognizable identity.